Responsibilities

• Own marketing strategy for Manheim’s most complex and strategically critical commercial accounts, serving as a trusted marketing advisor to both senior client stakeholders and internal sales partners.
• Apply synthesized data, market intelligence, and client insights to proactively identify risks, opportunities, and expansion paths within assigned accounts.
• Develop and maintain deep knowledge of client business models, remarketing strategies, and industry dynamics to inform long-term account planning and relationship management.
• Serve as the primary marketing point of contact for assigned enterprise-level accounts, reinforcing Manheim’s value through insight-led strategy and consistent execution.
• Lead the strategy, development, and execution of high-impact, multi-channel marketing campaigns aligned to complex commercial client objectives.
• Partner closely with Field Marketing, Sales, and Operations to ensure campaigns are executed consistently across auction locations while meeting enterprise client expectations.
• Guide campaign prioritization and sequencing based on account goals, performance insights, and sales objectives.
• Ensure campaigns reflect Manheim and client brand standards while delivering customized solutions for enterprise clients.
• Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large, complex data sets into executive-ready insights, summaries, and strategic recommendations.
• Translate buyer behavior, campaign performance, and industry and sales trends into clear narratives that support growth strategy and client decision-making.

Requirements

• Bachelor’s degree in related discipline and 8 years of progressive experience in B2B marketing, with a focus on enterprise account management and campaign leadership.
• The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.
• Strong analytical skills and experience with marketing analytics tools, CRM platforms (e.g., Salesforce), and AI-powered tools with advanced analytics.
• Proven ability to distill complex information into executive-level insights for senior clients and internal sales partners.
• Demonstrated success in building and maintaining relationships with enterprise-level commercial clients.
• Experience developing and managing marketing budgets with ROI accountability.
• Excellent presentation and communication skills for executive-level client interactions.
• Comfort operating autonomously within high-visibility, high-impact accounts.
• Ability to prioritize work and demonstrate agility among competing priorities.
• Attention to detail is a must.

Preferred

• MBA or advanced degree in Marketing, Business, Analytics, or related field.
• Automotive, auction, fleet, rental, or remarketing industry experience.
• Experience working with OEMs, rental companies, fleet operators, or captive finance organizations.
• Advanced proficiency in marketing analytics and data visualization platforms.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.