Senior Manager IoT Marketing

Responsibilities

• Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
• Lead field marketing efforts across the US with local stakeholders
• Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
• Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
• Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
• Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
• Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
• Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers

Requirements

• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record
• Experience in developing and implementing Marketing Communications strategies in an international B2B environment
• Experience with solutions marketing
• Fluent in English, additional languages (Spanish, French) are a plus
• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
• Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone’s IoT offering
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
• Ability to provide feedback and effect change for process improvement and optimisation.
• Able to identify and escalate key issues requiring corrective action – in support of stakeholder projects.

Benefits

• Annual leave: 17 days + 9 national holidays
• Public Service: 2 days/year
• Comprehensive medical, dental, vision, life insurance, and disability benefits; Access to free health assessments
• Pregnancy/Parental leave: 16 weeks fully paid, followed by 24 weeks return to work transition for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Retirement/401(k): 1:1 matching from Vodafone up to 6% of your contribution
• Additional discounts: Fitness Allowance
• Career development and training opportunities