Senior Manager, International Product Marketing

Lehi, UT (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own regional product marketing and launch enablement across APAC and other markets, translating global strategies into locally resonant campaigns and ensuring consistent messaging, tools, and analytics that drive product adoption and regional growth.

  • Regional GTM: adapt launch playbooks and messaging to local markets while coordinating with compliance and field leadership.
  • Cross-functional enablement: partner with International Product, Brand, Sales, and Digital to deliver localized toolkits and training.
  • Insights to action: translate market feedback, consumer trends, and sales data into positionings and performance improvements.

Job Description

Responsibilities

  • Identify consumer insights and market trends
  • Execute global strategies across regions
  • Adapt positioning and messaging for local markets
  • Support launches and campaigns
  • Ensure culturally relevant messaging
  • Partner with regional teams and compliance
  • Partner with internation markets on go-to-market strategy and launch frameworks
  • Develop scalable launch models across regions
  • Partner with regional teams for execution
  • Deliver localized toolkits

Requirements

  • 7-10 years of experience in product marketing or brand management
  • Degree in Marketing, Business Administration, or a related field
  • Global marketing experience is a must - specifically APAC regions
  • Experience in the MLM industry, wellness, personal care, or consumer goods
  • Ability to be physically present at the assigned worksite in Lehi, Utah
  • Strong leadership and strategic thinking with the ability to influence cross-functional teams
  • Deep understanding of product lifecycle management, market trends, and customer insights
  • Excellent communication and storytelling skills to craft compelling product narratives
  • Proven ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
  • Data-driven mindset with strong analytical and problem-solving skills

Preferred

  • Experience leading cross-functional teams across regions
  • Familiarity with essential oils or wellness products
Young Living Essential Oils logo

Young Living Essential Oils

Through the painstaking steps of our proprietary Seed to Seal® production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the life-changing benefits of our essential oils.Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. At the time, Gary Young had already discovered the incredible power of essential oils, but because the quality of available oils varied so greatly, he’d been unable to fully harness their potential. Mary’s previous experience in the direct-selling industry enabled the Young's to fulfill their vision and establish a business that would empower its members to share truly pure essential oils with the world.After establishing Young Living in 1994, the Young's developed more farmland in Utah and Idaho and began cultivating lavender, peppermint, melissa, clary sage, and many other herbs. Fueled by a growing demand for top-quality essential oils, Young Living designed and built the largest, most technologically advanced essential oil distillery in North America. In harmony with these efforts, Young Living developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Young's original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.

Founded in 1993
Lehi, Utah, USA
12K employees (1,085 in marketing)