Senior Manager, Integrated Marketing at Life360 | USA | $137K/yr – $202K/yr

Life360

Senior Manager, Integrated Marketing

USA (Remote)

$137K/yr – $202K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Life360’s consumer marketing from brief to impact, leading cross‑channel campaigns and brand partnerships.

Must-have: 8+ years of full-funnel marketing across multiple media channels.
Standout: proven end-to-end campaign leadership and cross‑functional collaboration.
Standout: experience shaping brand partnerships in consumer apps or subscription marketing.

Job Description

Responsibilities

Create bold consumer marketing campaigns that position Life360 as the leading app for family life.
Develop campaign briefs grounded in consumer insight, creativity, and strategic thinking.
Manage full campaign development timelines to deliver activities on time and with excellence.
Ensure messaging coherence across the funnel and strict adherence to brand guidelines.
Partner with Marketing Planning & Ops to define workflows for Integrated Marketing.
Collaborate with business leaders to align Integrated Marketing with broader vision.
Identify and shape optimal brand partnerships and collaborations.
Collaborate with Marketing Analytics to evaluate outcomes against brief goals.

Requirements

8+ years of successful experience in full funnel marketing.
Deep knowledge of brand and demand creation across multiple media channels.
Bold, creative marketer with risk-tolerant campaigns and a proven track record.
Deep understanding of marketing insights & analytics methodologies and tools.
Exceptional cross-functional collaboration skills.
Stellar communicator capable of distilling complex stories in writing and speech.
Balances data-informed approaches with judgment and intuition.
Strong alignment with company values.

Preferred

Experience in the consumer app space.
Subscription marketing experience.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products

Life360

4.1 Glassdoor

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com

Founded in 2008

San Mateo, California, USA

636 employees (79 in marketing)

www.life360.com

78% recommend to a friend

87% CEO approval