Senior Manager Integrated Marketing

Sunny Isles Beach, FL (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

The role leads integrated marketing at Lemonade Hospitality, overseeing creative production, paid media, and performance analysis across channels. It emphasizes aligning creative output with brand strategy, project timelines, and business objectives, while building strong partnerships with external vendors. A strong background in creative-led roles and storytelling is required.

Job Description

Responsibilities

  • Integrated Marketing Execution
  • Serve as the primary creative steward for Lemonade’s marketing output, ensuring creative quality, cohesion, and storytelling integrity across all assets and channels
  • Execute integrated marketing efforts across creative, content, digital, social, and paid channels in support of Lemonade Hospitality brands and projects
  • Translate brand strategy, programming concepts, and partnership initiatives into cohesive creative assets, content plans, and paid media support
  • Ensure marketing execution is aligned with project timelines, priorities, and business objectives defined by brand and programming leadership
  • Maintain consistency in brand expression across all digital and marketing touchpoints
  • Creative Production & Content Oversight
  • Lead creative production across photo, video, and digital content—overseeing planning, timelines, and delivery
  • Manage external creative partners including photographers, videographers, designers, editors, and other production vendors
  • Ensure creative output aligns with approved brand direction and supports defined marketing objectives

Requirements

  • 6–10+ years of experience in creative production, brand marketing, integrated marketing, or a closely related creative-led role
  • Demonstrated creative background, with experience concepting, producing, and evaluating creative work—not just managing timelines or vendors
  • Strong eye for creative quality and storytelling, with the ability to assess why creative performs and how to improve it
  • Hands-on experience managing photo and video shoots, creative vendors, and production workflows
  • Experience managing paid media execution and budgets in partnership with agencies
  • Proven ability to connect marketing investment to output and performance outcomes
  • Highly organized and detail-oriented, with the ability to manage multiple concurrent workstreams
  • Strong judgment and communication skills, with the ability to clearly articulate why something worked or didn’t
  • Experience in hospitality, lifestyle, travel, or consumer brands pref
Lemonade Hospitality logo

Lemonade Hospitality

Lemonade Hospitality builds brands, transforms properties, and crafts lifestyle-driven hospitality concepts.

Miami, Florida, USA
3 employees (1 in marketing)

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)
Median Career Experience
12 years
Median Tenure
1.3 years