Responsibilities

• Audience advocacy and insight: serving as the voice of the participant, using audience insights to shape experiences that resonate and drive action.
• End-to-end program development: shaping vision and building new marketing programs and integrated experiences from scratch that help participants understand and use their benefits.
• Simplifying the complex: translating highly technical workplace benefits and business goals into clear, engaging and actionable strategies and experiences that drive behavior change.
• Cross-functional collaboration: building trusted relationships quickly and bringing people together to solve problems, gain alignment and move work forward.
• Continuous optimization: analyzing performance data, iterating on existing programs and refining experiences over time to drive higher engagement and participation.

Requirements

• 8+ years of marketing, agency or related experience
• Proven ability to think big-picture about strategy while equally passionate about rolling up your sleeves to execute the work
• Experience using audience insights and data to shape marketing strategies and participant experiences
• Exceptional partnership skills, with a proven ability to build trust, align diverse stakeholders and lead through influence across teams like client experience, offer management, digital and creative agencies
• Strong communication skills with the ability to distill dense, highly technical topics into clear, accessible messaging
• A natural curiosity and drive to explore, ask the right questions and quickly get up to speed on new concepts, products and industry trends
• Generous with ideas and perspectives, freely sharing knowledge, connecting dots across teams and helping others solve problems and move work forward
• A demonstratable ability to thrive and bring momentum to projects when the path forward isn’t always fully defined

Preferred

• A belief and track record of work showing that creativity can drive business outcomes
• Deep audience empathy, going beyond the data to understand participant needs, friction points and motivations.
• A builder's mentality. Someone who doesn't wait for a playbook to be handed to them, is generous with ideas and perspectives and has the persistence to work through obstacles.