
Senior Manager, Brand Strategy & Innovation - Nathans Brand
Smithfield Foods
Smithfield, VA (On-site)
Arlington, VA
Posted 2 months ago
The other 99% submit and hope. You're about to do something different.
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The Senior Manager, Innovation & Strategy is responsible for driving and enabling long-term profitable growth through strategic planning, innovation, and cross-functional leadership for Nestlé Waters & Premium Beverages. This position partners closely with global and US leadership teams to shape and deliver business strategy, lead market expansion initiatives, and ensure strong operational rigor through effective processes, governance, and performance tracking. The role also plays a critical leadership position in innovation—identifying, developing, and launching new growth opportunities within and beyond existing brand spaces.
Key Deliverables and Outputs
Strategy Development & Implementation
Lead 3-Year strategic planning process for the US Market (MBS)
Support and shape long-term business strategy and profitable growth initiatives
Lead and coordinate complex, cross-functional initiatives, along with organizational readiness during enterprise transformations.
Establish and track in-year OMP KPIs to measure performance against long-term strategic priorities
Innovation Approach, Creation, & Execution
Develop strategic approach to Premium Beverage expansion into new categories utilizing a build / partner / buy framework
Create and maintain 3-year Innovation pipeline and priorities for the US market (leading for Essentia and partnering with Global and International Premium Brand teams for IPB)
Lead innovation strategy and execution for Essentia big bet and platform launches
Drive selected end-to-end strategic innovation initiatives from ideation through market launch, with transition to brand teams post-launch
Market & Competitive Intelligence
Actively monitor competitors and share relevant insights to help guide leadership decision-making and commercial strategy
Stay ahead of industry trends and use those insights to inform strategy and innovation focus areas
Storytelling and Executive Presentations
Create clear, executive-ready materials that turn complex data into concise narratives that drive business decisions
Build and present materials for both global and U.S. leadership teams, leveraging input from cross-functional teams
Qualifications & Experience
Education
Bachelor’s degree (BA/BS) in Marketing, Business, or a related field required
MBA strongly preferred
Experience
5–7 years of experience in strategy, brand, marketing, consulting, or related commercial roles
Proven experience leading cross-functional strategic initiatives and delivering business impact
Skills & Capabilities
Strong strategic thinking and innovation mindset, with the ability to translate ideas into execution
Advanced storytelling and presentation skills; expertise in building executive-level decks
Strong project management and organizational skills, with the ability to manage multiple priorities
Demonstrated ability to influence, align diverse stakeholders, and drive decision making
Strong business acumen with understanding of end-to-end operations and P&L dynamics
Ability to operate proactively in a fast-paced, ambiguous environment and create clarity
Preferred Qualifications
Expertise in strategy development and innovation
Experience in commercial functions (Marketing, Strategy, Commercial Development, or Consulting)
Strong leadership presence with the ability to guide teams and drive outcomes
#LI-JM13
#hybrid
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 403632
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules

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