Responsibilities

• Transform traditional brand content into work created specifically for TikTok
• Develop content approaches built around strong hooks, clear consumer tensions, faster pacing, disruptive visuals and platform-native storytelling
• Identify emerging formats, behaviors and creative opportunities
• Partner with creative, marketing and content teams to develop and execute TikTok-native concepts
• Bring deep knowledge of TikTok’s creator, influencer and affiliate ecosystem
• Identify creators and communities driving beauty culture and product discovery
• Develop scalable approaches to creator and affiliate activation
• Strengthen the connection between content, creators, TikTok Shop and conversion
• Recommend opportunities across product selection, creator participation, affiliate strategy and content formats
• Bring TikTok and creator insights into product development conversations earlier

Requirements

• 5+ years of relevant experience or an equivalent level of highly relevant expertise
• Strong professional experience with TikTok content, creators, affiliates and social commerce
• Portfolio requirement: A reel, portfolio site or relevant work samples are required. Candidates should include examples of TikTok-native content, creator or affiliate activations, social commerce programs, product launches or innovation work and clearly identify their individual contribution.

Preferred

• Beauty experience strongly preferred, particularly within color cosmetics or skincare
• Experience within an indie, challenger, fast-growth or digitally native brand strongly preferred
• Working knowledge of TikTok Shop and creator-led commerce
• Ability to connect cultural and platform insights with creative and commercial opportunities
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Strong communication, presentation and cross-functional collaboration skills

Benefits

• We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.