Responsibilities

• Brand Strategy & Business Leadership: Lead development of annual brand plans and long-range strategic growth initiatives that drive sustainable sales, profit and market share growth.
• Own brand P&L performance and partner closely with Finance, Business Management and Sales to deliver business objectives.
• Analyze category, consumer, customer and competitive trends to identify growth opportunities and business risks.
• Establish clear brand positioning, strategic priorities and performance metrics that guide decision-making across the organization.
• Present recommendations and business updates to senior leadership and business partners with confidence and influence.
• Consumer Insights & Innovation: Champion a consumer-first mindset across all aspects of the business.
• Translate consumer insights, market trends and emerging food culture into actionable growth strategies.
• Lead innovation pipeline development from ideation through commercialization, including new products, packaging, flavor platforms and brand experience.
• Partner with R&D, Operations, Sales and Shopper teams to bring innovation concepts to market successfully, as well as to optimize / renovate existing products as needed.
• Ensure innovation initiatives align with consumer needs, retailer priorities and financial objectives while protecting Nathan’s brand health and positioning.

Requirements

• Bachelor’s degree from an accredited four-year college or university in Marketing or related field and 8+ years of relevant experience; or equivalent combination of education and experience, required.
• 2+ years of demonstrated experience in team management/development or project leadership is required.
• 8+ years of progressive brand management or marketing experience within a CPG, Food Manufacturer or QSR / Restaurant organization.
• Demonstrated success leading brands, innovation initiatives, and commercial business results.
• Experience developing annual brand plans and long-range strategic growth plans.
• Strong cross-functional leadership and influencing skills.
• Proven ability to analyze complex business issues and develop actionable recommendations.
• Experience managing and developing people.
• Strong financial acumen and understanding of P&L management.
• Excellent communication, presentation and storytelling skills.

Preferred

• Strong communication (verbal and written) and interpersonal skills required.
• Superior project management and process improvement skills.
• Ability to prioritize projects, organize resources and direct projects efficiently to produce high quality and quantity outputs that adds value to the company, required. Ability to manage multiple projects at a time.

Benefits

• Relocation Package Available