Responsibilities

• Build and grow a strong community of influencers, tastemakers, and professional stylists around the brand
• Develop and manage long-term relationships with creators, agents, and stylists, building real affinity and trust over time
• Own and drive the influencer program across both paid and earned — structuring partnerships that deliver reach, engagement, and conversion
• Lead paid partnerships end to end, including partner identification, negotiation, briefing, execution, and performance tracking
• Develop and execute a consistent seeding strategy that keeps the brand in the hands of the right people and builds ongoing momentum
• Create and oversee community-driven activations, events, and experiences that deepen relationships and expand brand presence
• Activate the brand across key cultural moments, including editorial, red carpet, and stylist-led opportunities
• Partner closely with brand, social, PR, and retail teams to ensure influencer efforts are fully integrated into broader campaigns and commercial priorities
• Own performance tracking and analytics across influencer efforts, including EMV, reach, engagement, affiliate, and conversion — using tools such as Tribe Dynamics/CreatorIQ to measure impact and guide strategy
• Maintain strong system hygiene across influencer platforms and databases, ensuring accurate tracking, reporting, and visibility into performance over time
• Manage influencer budgets and use performance insights to optimize spend, scale what’s working, and drive EMV and overall program growth

Requirements

• 5+ years in influencer marketing, with meaningful experience in beauty, hair, or prestige consumer brands
• Established relationships across the creator, talent management, and professional stylist landscape — you know the right people and they know you
• Hands-on experience across the full influencer mix: paid partnerships, organic seeding, events and activations, and creator commerce
• Proven taste in casting and curation — you know how to build a creator roster that feels intentional and drives real results
• Energized by a fast-paced, founder-led environment with a high degree of ownership and autonomy over your work

Preferred

Benefits

• health benefits
• product perks
• Beautiful office on the Sunset Strip