Responsibilities

• Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy.
• Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies
• Responsible for strategic management of the brand’s creator advocacy program and future growth
• Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results
• Represent brand on photoshoots and at events where applicable
• Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
• Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies
• Heavily coordinate with social channels to ensure alignment for engagement and posting strategies
• Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties
• Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels

Requirements

• Bachelor’s Degree or related experience
• 8+ years of marketing experience with a brand or agency, emphasis on influencer/creator marketing and affiliate marketing
• Highly motivated and collaborative with a willingness to learn
• Understanding of Gen Z and the global high school teen
• Has experience building and motivating a team
• Outstanding communication and presentation skills
• Detail oriented and organized
• Strategic, analytic and structured thinking ability

Preferred

Benefits

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace