Responsibilities

• Support development and execution of HCP marketing strategy aligned to brand priorities and growth objectives
• Contribute to customer segmentation, targeting, and engagement planning
• Translate brand strategy into actionable field and omnichannel marketing initiatives
• Support development of HCP messaging and positioning grounded in customer insights
• Lead execution of integrated omnichannel campaigns across personal and non-personal channels
• Manage content development, media planning, and channel execution in partnership with agencies
• Support channel orchestration across digital, field, and congress touchpoints
• Track and analyze campaign performance using defined KPIs
• Generate insights to inform optimization and improve marketing effectiveness
• Support KOL engagement, congress execution, and peer-to-peer programs

Requirements

• Bachelor’s degree required; advanced degree preferred
• Senior Manager: 5–7+ years of experience; Associate Director: 7–10+ years of experience
• Pharmaceutical, biotech, or healthcare marketing experience required
• HCP marketing or brand strategy experience preferred
• Oncology, hematology, or specialty therapeutics experience preferred
• Strong understanding of omnichannel marketing and customer engagement strategies
• Strong analytical, communication, and project management skills

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor protection.
• Paid Time Off
• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
• - Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.