Responsibilities

• Brand Strategy Implementation: Responsible for executing the brand strategy for CALQUENCE through the design and delivery of impactful tactics directed to an HCP audience.
• Asset Development: Develop derivative materials from the CVA—including leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and others— infusing selected key messages grounded in scientific evidence and market research .
• Tactical Execution: Advance and implement robust tactical plans for Field, Congress, NPP activities and digital initiatives, maximizing scale and stakeholder reach. Support tactical planning cycle in conjunction with agencies and cross-functional teams.
• Sales Rep Training: Support the development of training workshops to ensure alignment to brand strategy
• Feedback Integration : Capture and incorporate feedback from brand and field teams to continually refine asset development and execution.
• Cross-functional Collaboration : Collaborate with Marketing teams to disseminate best practices, foster innovation through AI initiatives, and enhance partnerships across brands.
• Budget & KPI Management : Support budget management and KPI tracking for projects in partnership with the designated Agency of Record.
• Project Leadership & Influence: Exhibit effective project team leadership and exercising strong influencing skills across cross-functional teams and agency partners

Requirements

• Bachelor’s Degree in relevant field
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
• Available to travel up to 30% Effective communication and cross functional collaboration skills
• Driven to be proactive, strategic and innovative Ability to manage multiple complex projects Demonstrated ability to lead without authority
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfort operating in a highly regulated environment and industry
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Preferred

• MBA in relevant field
• Oncology experience –highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership environment.