Senior Manager, GTM Strategy

Santa Monica, CA (Hybrid)

$160K/yr – $180K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own the GTM launch lifecycle from planning to post-launch analysis, aligning cross-functional teams and building scalable launch infrastructure to drive measurable product successes.

  • GTM Execution: Lead launch timelines, coordinate cross-functional workstreams, and drive accountability across teams.
  • Launch Infrastructure: Build repeatable templates, playbooks, and project-management tools to accelerate future launches.
  • Analytics & Learnings: Define success metrics and synthesize results to inform future positioning and channel strategy.

Job Description

Own the GTM launch lifecycle from planning to post-launch analysis, aligning cross-functional teams and building scalable launch infrastructure to drive measurable product successes.

  • GTM Execution: Lead launch timelines, coordinate cross-functional workstreams, and drive accountability across teams.
  • Launch Infrastructure: Build repeatable templates, playbooks, and project-management tools to accelerate future launches.
  • Analytics & Learnings: Define success metrics and synthesize results to inform future positioning and channel strategy.
  • Market & Positioning: Conduct competitive landscape analysis, market sizing, and channel strategy to support launch planning.
  • Post-Launch Accountability: Track performance, derive actionable recommendations, and guide debriefs for continuous improvement.
  • Competitive Surveillance: Stay close to the competitive landscape and women's health market to surface pipeline-relevant trends.
  • Strategic Support: Assist the Chief of Staff & CEO on high-priority topics with structured, data-driven insights.
  • Cross-Functional Collaboration: Align product, marketing, sales, and operations through transparent governance and decision rights.
  • Metrics Delivery: Define quantitative success metrics and report performance to senior stakeholders.
  • 5-9+ years of experience in go-to-market, strategy, consulting, investment banking, or a similarly analytical and structured role
  • Demonstrated ability to manage complex, cross-functional projects with multiple workstreams and stakeholders
  • Strong analytical skills, with expertise in modeling / synthesizing data and drawing clear conclusions
  • High proficiency in Excel/Google Sheets and PowerPoint/Google Slides
  • Excellent communicator who can distill complex information into clear, concise narratives
  • Highly organized and detail-oriented, with a bias toward ownership and follow-through
  • Collaborative and open-minded, with the ability to build trust and drive alignment across teams
  • Intellectually curious and energized by fast-moving environments where priorities can shift
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • Experience at a top-tier management consulting firm or investment bank
  • AI-fluent and uses tools like Claude and ChatGPT daily to accelerate research, analysis, and drafting; has automated workflow processes
  • Prior exposure to consumer products, retail, or wellness
  • Passionate about women's health
  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers
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O Positiv Health

O Positiv Health is about feeling your best. We make vitamins for real people, in real life, with the belief that small acts of self-care produce positive outcomes. Because personal health should be effortless and intentional.

Founded in 2018
Santa Monica, California, USA
102 employees (43 in marketing)

Salaries

Posted range

$160K/yr – $180K/yr

Taken straight from the job posting.

See all O Positiv Health salaries

Marketing Team

Marketing Team Size
35 (34% of company)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
31.2%
Direct
50.6%
Referral
5%
Social
11.9%
Paid
1.2%

Headcount Trend

Current headcount: ~102

Recent News

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Senior Manager, GTM Strategy

O Positiv Health · Santa Monica, CA · Hybrid