Responsibilities

• Content and Editorial Strategy — You’ll refine and execute the content pillars and quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as refine platform-native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards. Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position across paid and organic channels.
• Creator & Influencer Partnerships — Manage and expand Grove’s creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance. You’ll launch co-marketing and partnership campaigns (mission-aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility. Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top-performing content.
• Payback Equation inputs — Maintaining efficient CAC is one element of your strategy. You’ll own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates in order to deliver cohort paybacks that align with business growth needs.
• Experimentation — Run a transparent test and learn pipeline across channels, building the roadmap for new channel/tactic exploration while validating channel efficacy and sharing learnings that inform channel mix, creative, and customer experience.
• Forecasting & pacing — Own budget planning, scenario modeling, and in-quarter pacing; communicate tradeoffs and expected returns to leadership and Finance.
• Cross-functional impact — Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values.
• Team & vendor leadership — Manage and develop a small, high-performing team, including managing and selecting agencies to augment in house resources.

Requirements

• Experienced growth marketer with strong creative instincts — 8+ years of experience in direct-to-consumer brand, content, or social marketing with a proven record of scaling profitable new-customer volume.
• Demonstrated understanding and execution of a modern marketing playbook — You’ve found scalable success outside of a media mix dominated by Google Search/PLA and Meta, where you’ve found creative, innovative, and sometimes unorthodox ways to get the best message in front of the right customer.
• Organic operator beyond social: you’ve activated Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand.
• Creative-curious and data-driven: You can write a creative brief better than anyone else, translating creative concepting and theme ideation into assets that perform. You’re comfortable with tests, lift studies, and content-assisted attribution; you define the right KPIs for awareness and demand, not just last-click ROAS.
• Builder and coach: you’ve hired, managed, and developed small, scrappy teams, balancing internal resources with agencies and contractors to meet your goals.
• Mission-aligned: You are passionate about sustainability and human health, giving you an intimate understanding of how to best engage and convert our target audience.

Nice to have

• Technical depth in measurement & attribution: fluent in media mix modeling, multi-touch attribution, lift testing, and surveys to build an accurate view of incrementality and scale potential of each channel and tactic.
• Shopify-savvy collaborator: you’re comfortable partnering with Product and CX teams to improve funnels, maintain data needs and accuracy, and optimize for conversion.
• Feedonomics (or similar) pro: hands-on experience with product feed architecture, rule logic, diagnostics, and GMC policies.

Benefits

• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!