Responsibilities

• Content and Editorial Strategy — refine and execute the content pillars and quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as refine platform-native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards. Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position across paid and organic channels.
• Creator & Influencer Partnerships — Manage and expand Grove’s creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance. Launch co-marketing and partnership campaigns (mission-aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility. Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top-performing content.
• Payback Equation inputs — Maintaining efficient CAC is one element of your strategy. You’ll own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates in order to deliver cohort paybacks that align with business growth needs.
• Experimentation — Run a transparent test and learn pipeline across channels, building the roadmap for new channel/tactic exploration while validating channel efficacy and sharing learnings that inform channel mix, creative, and customer experience.
• Forecasting & pacing — Own budget planning, scenario modeling, and in-quarter pacing; communicate tradeoffs and expected returns to leadership and Finance.
• Cross-functional impact — Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values.
• Team & vendor leadership — Manage and develop a small, high-performing team, including managing and selecting agencies to augment in house resources.