Responsibilities

• Content and Editorial Strategy — refine and execute the content pillars and quarterly editorial calendar for TikTok, Instagram, YouTube, and emerging channels; develop briefs, testing hooks, formats, and landing experiences across paid and organic channels.
• Creator & Influencer Partnerships — manage and expand Grove’s creator program across macro to micro creators; manage sourcing, vetting, contracting, briefing, usage rights, and compliance; launch co-marketing campaigns.
• Payback Equation inputs — own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates to deliver cohort paybacks.
• Experimentation — run a transparent test-and-learn pipeline across channels with roadmaps for new channels and tactics; validate channel efficacy and share learnings.
• Forecasting & pacing — own budget planning, scenario modeling, and in-quarter pacing; communicate tradeoffs and expected returns to leadership and Finance.
• Cross-functional impact — partner with Product and Ecommerce on landing pages, Merchandising on launches and assortment priorities, and Sustainability/health experts to align messaging with Grove’s mission.
• Team & vendor leadership — manage and develop a small, high-performing team and select agencies to augment in-house resources.

Requirements

• 8+ years of experience in direct-to-consumer brand, content, or social marketing with a proven record of scaling profitable new-customer volume.

Preferred

• Technical depth in measurement & attribution: fluent in media mix modeling, multi-touch attribution, lift testing, and surveys to build an accurate view of incrementality and scale potential of each channel and tactic.
• Shopify-savvy collaborator: comfortable partnering with Product and CX teams to improve funnels and data accuracy.
• Feedonomics (or similar) experience with product feed architecture, rule logic, diagnostics, and GMC policies.

Benefits

• Remote for candidates in select states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Medical, vision, dental benefits
• Equity - shared success is core to our mission
• Flexible Paid Time Off
• Free VIP membership and 25% employee discount
• Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!