Senior Manager of Growth Marketing at CSC ServiceWorks | USA | $99K/yr – $120K/yr

CSC ServiceWorks

Senior Manager of Growth Marketing

USA (On-site)

$99K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own growth across paid media, ABM, and lifecycle programs to drive scalable acquisition, activation, and retention for both B2B and B2C audiences.

Growth & Acquisition: Plan, launch, and optimize multi‑channel paid media campaigns for B2B and B2C audiences.
Lifecycle & Engagement: Build and run lifecycle campaigns and nurture programs to boost activation, retention, and engagement.
Cross‑Functional Leadership: Partner with Sales, Product, Analytics, and Customer Success to improve lead quality, conversion, and downstream pipeline outcomes.

Job Description

Responsibilities

Growth & Acquisition: Plan, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, email, and in‑app/push for B2C and B2B audiences.
ABM & Partnerships: Develop and execute account‑based marketing programs for priority B2B segments, aligning with Sales and Revenue Management priorities.
Segmentation & Personalization: Identify and analyze B2B/B2C segments to inform messaging and offers; build buyer signals and audience triggers.
Activation & Conversion: Analyze onboarding, lead flow, and early engagement to uncover growth opportunities and friction points.
Cross-functional Collaboration: Partner with Sales, Revenue Management, and Customer Success to improve lead quality, pipeline conversion, and downstream outcomes.
Product & Analytics Collaboration: Work with Product and Analytics to improve conversion flows, experimentation, and measurement.
Retention & Engagement: Enable lifecycle campaigns across owned, earned, and paid channels to drive ongoing engagement.
Nurture & Re-engagement: Build B2B nurture programs aligned to account stage, intent, and sales cycles with Sales and Customer Success.
Partnerships & Co-marketing: Collaborate with Partnerships to support co‑marketing or partner‑driven growth initiatives.
Analytics & Reporting: Own performance metrics (CAC, LTV, MQLs, ROAS, ARPU, conversion rates, pipeline influence) and translate insights for leadership.

Requirements

Minimum 6 years in growth, performance, or demand generation marketing in B2B; B2B2C or B2C experience a plus.
Hands‑on track record building, launching, and optimizing paid media campaigns (Google, Meta, LinkedIn) beyond agency management.
End‑to‑end demand generation ownership from acquisition to activation, retention, and growth; ABM experience preferred.
Ability to craft multi‑channel growth strategies (paid media, lifecycle/CRM, and account‑based programs).
Strong performance metrics track record (CAC, LTV, MQLs, ROAS, ARPU, conversion rates).
Analytical mindset with experience diagnosing issues, running experiments, and scaling campaigns.
Proven cross‑functional collaboration with Sales, Product, Operations, and agencies to drive outcomes.
Senior IC who can own strategy and execution with minimal oversight; strong CAC, retention, and engagement understanding.
Comfortable working with design, product, and agencies across functions.

Preferred

Bonus: ABM experience for priority B2B segments.
Bonus: Experience in B2B2C or B2C models.

Benefits

Work Life Balance
75% Employer Contribution to Medical, Dental, and Vision insurance
Health Savings Account with Employer Contribution
Year-round Work & Paid Training
Company Paid Life, Short-term, and Long-term Disability Insurance
401k with generous Company Match
Paid Time Off (PTO) & Holiday Pay
Flexible Spending & Health Savings Account
Employee Discounts: Travel, Theme Parks, Home & Auto Insurance and more
Education Reimbursement Program

CSC ServiceWorks

CSC ServiceWorks is the leading provider of commercial laundry services and air vending solutions throughout the United States, Canada, and Europe. We make life easier, impacting over 40 million residents and consumers, property managers, and owners every day. We do this in apartment, condominium, education, hotel and hospitality, and convenience and gas environments around the world. Our history goes back to 1927 and, today, includes over 3,000 dedicated professionals and an extensive local network to service our customers.

Founded in 1927

Melville, New York, USA

1.5K employees (39 in marketing)

www.cscsw.com