Responsibilities

• B2B & B2C Acquisition: Plan, launch, and optimize hands‑on paid media campaigns across Google, Meta, LinkedIn, email, and in‑app/push channels for both B2C and B2B audiences.
• Develop and execute account‑based marketing (ABM) programs for priority B2B segments, aligning targeting, messaging, and channels with Sales and Revenue Management priorities.
• Identify and analyze B2B and B2C segments to inform acquisition strategies, messaging, and offers.
• Develop buyer signals and audience triggers to support personalized acquisition and engagement across the funnel.
• Activation & Conversion: Analyze onboarding, lead flow, and early engagement across B2B and B2C funnels to identify growth opportunities and friction points.
• Partner closely with Sales, Revenue Management, and Customer Success to improve lead quality, pipeline conversion, and downstream outcomes.
• Collaborate with Product and Analytics teams to improve conversion flows, experimentation, and performance measurement.
• Retention & Engagement: Enable lifecycle campaigns across owned, earned, and paid channels to drive ongoing engagement and retention in partnership with Lifecycle marketing. Inform lifecycle strategy by contributing insights, audiences, messaging, and experimentation hypotheses.
• Build B2B nurture and re‑engagement programs aligned to account stage, intent, and sales cycles, in partnership with Sales and Customer Success.
• Work with Partnerships and internal stakeholders to support co‑marketing or partner‑driven growth initiatives where needed.

Requirements

• Minimum 6 years of experience in growth, performance, or demand generation marketing in B2B environments. Bonus if experienced in B2B2C or B2C.
• Proven, hands‑on experience building, launching, and optimizing paid media campaigns (e.g., Google, Meta, LinkedIn), not just managing agencies.
• Demonstrated ownership of end‑to‑end demand generation, from acquisition through activation, retention, and measurable growth outcomes. ABM experience preferred.
• Ability to develop and execute multi‑channel growth strategies, including paid media, lifecycle/CRM, and segmented or account‑based programs.
• Strong track record of driving and improving core performance metrics (CAC, LTV, MQLs, ROAS, ARPU, conversion rates).
• Advanced analytical mindset with experience using data to diagnose issues, run experiments, and optimize campaigns at scale.
• Proven success partnering cross‑functionally with Sales, Product, Operations and agencies to deliver growth outcomes.
• Ability to operate as a senior individual contributor, owning both strategy and execution with minimal oversight. Strong understanding of CAC, retention and engagement metrics.
• Comfortable working cross‑functionally with design, product and agencies.
• Strong communication skills and ability to present findings to senior stakeholders.

Nice-to-have

• ABM experience preferred.
• Experience in B2B2C or B2C is a nice‑to‑have

Benefits

• Work Life Balance!
• 75% Employer Contribution to Medical, Dental, and Vision insurance
• Health Savings Account with Employer Contribution
• Year-round Work & Paid Training
• Company Paid Life, Short-term, and Long-term Disability Insurance
• 401k with generous Company Match
• Paid Time Off (PTO) & Holiday Pay
• Flexible Spending & Health Savings Account
• Employee Discounts: Travel, Theme Parks, Home & Auto Insurance and more!
• Education Reimbursement Program
• Paid employee Referral program