Senior Manager, Growth & Demand Generation

Responsibilities

• Own the marketing instance of HubSpot end-to-end, including contact database hygiene, list segmentation, workflow logic, campaign setup, and reporting infrastructure.
• Build and manage multi-touch email campaign architecture across prospect stages, ensuring sequencing aligns with buyer journey, mindset, and seasonality.
• Design and maintain lead scoring models to identify high-intent individuals who match the ICP and ensure timely sales handoffs.
• Develop and test lead nurture workflows to move prospects through the funnel efficiently and effectively.
• In partnership with system ops, ensure the database is properly segmented, imports are properly mapped, and best practices for data integrity are consistently implemented.
• Develop and maintain audience segmentation strategy across key buyer personas, aligning and consistently refining the ICP and targeting criteria.
• Ensure marketing-sourced leads and MQLs are meeting quality thresholds.
• Partner with the Director of Content to ensure relevant messaging at different stages of the marketing funnel for various personas and targets.
• Own the email marketing calendar; coordinate sends across demand gen, nurture, event promotion, and webinars.
• Conduct A/B testing on subject lines, CTAs, and timing; monitor delivery, open rates, CTR, and unsubscribes; proactively identify and resolve performance issues.