Responsibilities

• GTM Systems & Infrastructure
• Own HubSpot as the primary marketing platform, including architecture, workflows, integrations, lifecycle management, and data governance.
• Partner closely with RevOps and Salesforce teams to ensure seamless data flow and alignment across the revenue funnel.
• Establish scalable standards for campaign setup, data structure, naming conventions, lifecycle stages, and operational governance.
• Drive ongoing optimization of the GTM technology stack to improve efficiency, visibility, and performance.
• Ensure the integrity, accuracy, and accessibility of marketing and funnel data.
• Demand Generation Operations
• Own the operational framework supporting demand generation programs from lead capture through qualification, routing, nurture, and handoff.
• Optimize forms, landing pages, conversion paths, enrichment processes, and routing logic to maximize conversion and data quality.
• Build and scale email and nurture infrastructure that supports personalized, journey-based engagement.

Requirements

• 10+ years in marketing operations, with a track record that spans multiple stages of company growth.
• Has owned the full ops function — not just administered tools — at a B2B SaaS company.
• Has built or inherited a broken stack and made it work.
• Understands what $50M ARR looks like operationally and what $100M needs to look like.
• - Deep HubSpot expertise as primary admin — architecture, workflows, lifecycle management, and integration design
• - Strong Salesforce fluency — can work directly with RevOps or serve as a de facto admin; understands the Marketing↔CRM data layer
• - Has built multi-touch attribution models and MQL scoring frameworks from scratch, and iterated on them using real conversion data; experience incorporating ICP fit and intent signals (G2, Bombora, 6sense, or equivalent) into lead scoring models
• - Experienced with AI-powered sales engagement platforms — Nooks AI or comparable inbound SDR tools; understands how inbound lead routing logic works and how to build the feedback loop between Marketing and SDR
• - Comfortable with BI and reporting tools — can build executive-facing dashboards, not just pull data
• - Genuine curiosity and working knowledge of AI tools and automation — actively explores how AI can accelerate ops workflows, reduce manual work, and improve data quality; not waiting to be told what to adopt

Benefits

• Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families.
• Full time new hires are eligible for most benefits on the first day of employment:
• - Medical/dental/vision
• - Unlimited vacation
• - Paid parental leave
• - Health Reimbursement Account (HRA)
• - Flexible Spending Account (FSA)
• - 401(k) with matching
• - Short & long term disability, AD&D, life insurance