Responsibilities

• Work with Global Marketing, Product management and with Scientific Affairs to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunities
• Partner with R&D to define competitive and differentiative application that would leverage our technology or potential technology enhancements, as well as develop and acquire technologies required to successfully develop products to capture new market opportunities
• Execute cross-functional market research and VOC programs to assess unmet customer needs in new markets
• Develop a structured approach and governance for the “ideation”phase, in order to ensure continuous generation and prioritization of new ideas that create value for the organization
• Partner with the Global Product marketing team, to ensure consistency in the idea assessment and business case preparation, and to unsure a “comprehensive” view that goes beyond portfolio to achieve more holistic solutions
• Lead/Partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products
• Conduct regular data collection and analytics to ensure up to date understanding of the market and market dynamics, of market sizes and growth, of competition plans and performances. Analyze The financial performances of Diasorin
• Act as the collection point of external data from several sources (financial disclosures, reports, databases, tradeshows, genomweb,…) and build a repository easy to use to ensure smooth socialization of the actionable knowledge
• Facilitate the creation of a strategic and aspirational Long-term-plan, providing critical inputs, data and framework for the marketing function contributing to the effort
• Build an effective set of tools to represent in actionable way the market conditions and the Diasorin performance compared to market

Requirements

• Bachelor's Degree in Molecular Biology, Genetics, or a related scientific field or Business or Marketing required.
• Master's Degree or additional business training/certification preferred.
• 10+ Years of Full-time, professional work experience in healthcare technology, with experience in multiple functions including Marketing, Sales, project management, strategic planning, and business development required.
• 5+ Years experience with market analysis and voice of customer primary research required.
• 5+ Years demonstrated track record of developing portfolio plans and corporate strategies required.
• 5+ Years strong analytic skills and ability to tie together detailed analyses to inform executive-level strategic decisions required.
• 5+ Years overall competency level in analyzing market data and trends and preparing appropriate related reports required.
• 5+ Years experience in successfully launching and managing products into clinical and/or research laboratory markets required.
• 5+ Years demonstrated effective collaboration in matrixed or highly cross-functional business settings required.
• 2+ Years experience with and knowledge of the global healthcare regulatory and reimbursement environment required.

Nice to have

• Master's Degree or additional business training/certification preferred.
• 2+ Years with a blend of entrepreneurial and large company experience; Someone who has previously established and implemented effective Marketing programs for a rapidly expanding business required.
• 2+ Years diagnostic product and research lab Marketing experience, preferably with understanding and knowledge of the US and global infectious disease diagnostic markets, with strong experience developing customer and product requirements preferred.
• 5+ Years experience and knowledge of IVD development and commercialization process preferred.

Benefits

• a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks
• You may also be eligible to participate in an annual incentive program