Senior Manager - Global Property Marketing Technology at Hines | New York City, NY | $118K/yr – $165K/yr

Senior Manager - Global Property Marketing Technology

New York City, NY (Unknown)

$118K/yr – $165K/yrSenior Level8+ years exp

Posted 3 months ago

Job Summary

Own a global marketing tech stack for property marketing, balancing strategy with hands on platform delivery across websites, analytics, privacy, and AI-enabled experiences.

Property Website Product Management: Own end-to-end lifecycle, migrations, and platform enhancements.
Marketing Technology Architecture: Set standards, evaluate AI tools, and ensure tagging/attribution aligns with KPIs.
Privacy Governance & Compliance: Lead consent management and privacy framework globally.

Job Description

We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem.
This role will serve as the bridge between marketing strategy and technical delivery, with accountability for building a scalable, high-performing digital environment across our global property portfolio.
Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience.
The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.
Property Website Product Management:
Own the end-to-end lifecycle of the global property website platform, including CMS strategy, deployment, and optimization
Lead all website migrations, launches, separations, and platform enhancements across the property marketing portfolio
Ensure customer experience, performance, accessibility, SEO/AEO readiness, and compliance are embedded into product design and implementation
Drive consistency across internally managed and third-party managed assets
Marketing Technology Architecture:
Evaluate and implement emerging technologies, including AI-driven tools and capabilities, to enhance digital experience, operational efficiency, and marketing performance in partnership with Real Estate IT
Establish and enforce technical standards, with accountability for adoption and digital marketing performance outcomes
Balance global standardization with regional flexibility to meet business and regulatory requirements
Data, Analytics and Attribution Strategy:
Design and implement tagging architecture, analytics frameworks, and data validation processes
Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems
Partner with data analytics and portfolio marketing teams to translate data into actionable insights
Privacy Governance & Compliance Leadership:
Define and lead the global strategy for consent management, cookie governance, and privacy policy frameworks, balancing regulatory requirements with marketing performance and customer experience
Establish scalable governance models for data collection, tracking, and consent that can be consistently deployed across regions, asset classes, and operating partners

Hines

4.2 Glassdoor

Hines is a leading global real estate investment manager. We own and operate $91.8 billion1 of assets across property types and on behalf of a diverse group of institutional and private wealth clients. Every day, our 4,600 employees in 30 countries draw on our 68-year history to build the world forward by investing in, developing, and managing some of the world’s best real estate. To learn more, visit www.hines.com and follow @Hines on social media.1Includes both the global Hines organization and RIA AUM as of June 30, 2025. *Includes both the global Hines organization and RIA AUM as of June 30, 2024.

Founded in 1957

Houston, Texas, USA

5.5K employees

www.hines.com/?utm_source=linkedin&utm_medium=social&utm_campaign=linkedinprofile

86% recommend to a friend

93% CEO approval