Responsibilities

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions, including joint objectives with partners.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
• Partner with Product Marketing, Commercial Marketing, and Partnerships to ensure media strategies ladder into positioning, ICP frameworks, partner value propositions, and go‑to‑market priorities.
• Translate complex healthcare, enterprise, and partner value propositions into media‑ready briefs that clarify objectives, audiences, creative needs, funding models (e.g., co‑funded or MDF), and measurement frameworks.
• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels such as LinkedIn, paid search, programmatic, paid social, content syndication, and healthcare or partner‑specific publishers and platforms.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Ensure campaigns are set up for success with clear goals, clean structures, and strong alignment between media, creative, landing experiences, partner requirements, and regulatory guidelines.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel (from awareness to opportunity and revenue) for both Oura‑owned and co‑marketing campaigns.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner‑specific experiments, to continuously unlock new growth and efficiency.

Requirements

• 7–10+ years of experience in B2B media, demand generation, or performance marketing, with meaningful ownership of paid media programs; experience in healthcare, digital health, health tech, wearables, or closely related regulated categories strongly preferred
• Demonstrated success building and optimizing full‑funnel media programs that drive awareness, consideration, and revenue for complex B2B/enterprise offerings
• Experience designing and executing co‑marketing and partnership media programs (e.g., with fintech, health tech, payers, marketplaces, or consumer partnerships) including co‑funded campaigns and shared KPIs
• Strong understanding of B2B and healthcare buying cycles, including familiarity with metrics such as MQLs, SQLs, opportunities, pipeline, CAC, and payback period
• Hands‑on experience (directly or via agencies) across key B2B channels such as LinkedIn, paid search, programmatic, paid social, and content syndication; experience with ABM platforms and partner media/affiliate ecosystems is a plus
• Comfort operating in healthcare or payer environments, including navigating compliance, privacy, and trust‑sensitive messaging across both Oura and partner channels
• Proven ability to translate complex technical, scientific, or clinical value propositions — and joint partner offerings — into clear, outcome‑oriented media briefs and campaigns
• Highly analytical and comfortable partnering with Analytics and RevOps teams to connect media performance to commercial and partnership outcomes
• Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders across Product, Sales, Partnerships, Marketing, and Operations
• Organized, proactive, and able to manage multiple campaigns, partners, stakeholders, and deadlines in a fast‑moving environment

Preferred

• Experience with ABM platforms and partner media/affiliate ecosystems is a plus
• Co‑funded campaigns and shared KPIs experience in co‑marketing and partnership media programs

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Oura is an equal opportunity workplace and values diversity (boilerplate omitted).