Responsibilities

• MarTech Strategy & Platform Ownership
• Define and evolve the global MarTech architecture across CDP, CRM, DSPs, analytics, attribution, and experimentation platforms
• Evaluate, select, and onboard new technologies (e.g., CDPs, MMPs, personalization engines)
• Rationalize vendor landscape to eliminate redundancy and optimize cost efficiency
• Own the global MarTech roadmap, prioritization, and implementation across markets
• Cross-Functional Leadership & Global Alignment
• Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
• Drive alignment of global standards while enabling local market flexibility
• Influence stakeholders across a highly matrixed organization without direct authority
• Partner with global and regional teams to ensure consistent execution and scalability
• Data Activation & Marketing Enablement
• Translate business requirements into scalable data flows and activation frameworks
• Enable audience segmentation, targeting, and personalization at scale
• Support lifecycle marketing and CRM orchestration initiatives
• Collaborate closely with CDP platforms (e.g., mParticle, Segment) to drive activation use cases
• Measurement, Attribution & Performance Optimization
• Define and standardize attribution models (MTA, MMM, incrementality testing)
• Implement global campaign measurement frameworks
• Partner with analytics teams leveraging tools such as Google Analytics and Adobe Analytics
• Translate insights into actionable optimization strategies to improve CAC, LTV, and ROAS

Requirements

• Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
• 5+ years of experience in MarTech, AdTech, Marketing Operations, or related fields
• Proven experience managing and scaling marketing technology stacks in global organizations
• Strong understanding of CDPs, CRM systems, attribution platforms, and analytics tools
• Experience with data platforms such as Snowflake and integration frameworks (APIs, pipelines)
• Familiarity with tools such as Adobe Analytics, Google Analytics, AppsFlyer, Salesforce Marketing Cloud
• Strong stakeholder management and ability to operate in a matrixed environment
• Demonstrated leadership capability with experience managing and scaling teams
• Strong analytical mindset with the ability to translate data into business impact

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ).
• Your US specific benefits include:
• - Paid Time off
• - Medical, Dental and Life Insurance
• - Parental Leave
• - Global Adoption Assistance
• - 401K plan