Responsibilities

• Lead the development of brand strategies for Training, Tennis, Golf aligned to lululemon’s purpose, business priorities, and product roadmaps.
• Translate category strategies into brand storytelling moments, creative briefs, and integrated campaigns across channels.
• Partner with Product, Innovation, and GTM teams to identify key products, innovations, and seasonal priorities for global storytelling across your portfolio of activities.
• Guide campaign and creative development from brief through execution—ensuring alignment, consistency, and performance.
• Deliver seasonal playbooks and storytelling toolkits that equip global and regional teams with clear, compelling narratives.
• Drive the 365 category offense for Training, Tennis and Golf, in partnership with Regional and Product teams.
• Lead and mentor a team of direct reports to deliver best-in-class work and support in their development journey.
• Define KPIs and lead post-campaign analysis to inform future work and improve impact.

Requirements

• Bachelor's degree
• 8+ years of relevant experience in brand strategy, category marketing, or integrated brand management—ideally in apparel, performance, or lifestyle brands.
• Experience in building and scaling global brand campaigns and product storytelling across multiple channels.
• Deep understanding of performance consumer culture in training, golf and/or tennis
• Strong collaborator with a proven ability to influence and lead cross-functional partners.
• Ability to think strategically and execute with clarity, creativity, and precision.
• Experience managing agencies and internal creative resources.
• Passionate about brand building, storytelling, and community connection
• Authorization to work in the United States is required for this role.
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)