Senior Manager, Franchise Marketing - (Hybrid) at Cruise Planners HQ | Coral Springs, FL

Cruise Planners HQ

Senior Manager, Franchise Marketing - (Hybrid)

Coral Springs, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive franchise marketing leadership and execution to generate qualified leads for Cruise Planners\’ franchise network.

Own and manage franchise marketing strategy across channels to drive qualified leads.
Must-have: 5+ years marketing experience.
Standout: Hybrid work arrangement (Remote Mon & Fri, onsite Tue-Thu).

Job Description

Responsibilities

Develop and implement marketing strategies across a variety of digital and traditional channels to generate quality leads for the Franchise Sales Team
Conduct market research, evaluate new partnerships and analyze data to identify growth opportunities
Manage the Franchise Marketing Team, including Content Marketing Manager, SEO Marketing Manager and Digital Marketing Specialist.
Work closely with Franchise Sales Team to identify opportunities, monitor progress of sales and marketing initiatives, collaborate on messaging, strategy and planning sessions
Oversee the following:
Development of brand awareness campaigns and franchise advertising
Management of the franchise marketing budget
Advertising and media buys, schedule and execution
Email and SMS nurture campaigns to guide prospective franchise owners through the buyer’s journey
Marketing emails to promote events, educational opportunities, and sales promotions

Requirements

5+ years of marketing experience
Bachelor\'s degree
This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Preferred

Solid understanding of email metrics, SEO strategy, Google Analytics or Microsoft Clarity, HubSpot
Minimum of 5 years marketing experience, preferably in email marketing, and/or social content management with demonstrated accomplishments in digital marketing at a corporation, agency or media company

Cruise Planners HQ

Who We Are: Cruise Planners is the nation’s largest home-based travel agent franchise network. We are a top-producing travel agency with all major cruise lines, tour operators and land vacation companies and we have established a legacy of success and credibility since our founding in 1994.Working with a Cruise Planners Travel Advisor: Cruise Planners has a tremendous reputation for quality, service and very competitive pricing for ALL of your travel needs. Cruise Planners travel advisors will help you discover exciting adventures around the world. From cruises to land tours and completely packaged vacations, we specialize in all types of travel and will create an unforgettable vacation just for you. Visit www.cruiseplanners.com and click on "Find a Travel Advisor" to locate a Cruise Planners travel advisor near you.Become a Cruise Planners Franchise Owner: As a Cruise Planners travel franchise owner, you have the flexibility to run your own travel agency business from anywhere. Cruise Planners provides you with access to award-winning, innovative marketing; cutting-edge mobile technology; dynamic, hands-on training; lead-generating tools, as well as professional coaching and development. Visit www.cruiseplanners.com and click on "Become a Travel Advisor" for more information.

Founded in 1994

Coral Springs, Florida, USA

244 employees (20 in marketing)

www.cruiseplanners.com