Responsibilities

• Field Strategy Alignment: Partner with sales leadership to develop and execute a differentiated field marketing strategy for North America.
• Events & Field Programs: Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities, and field-driven demand generation initiatives.
• Campaigns & Pipeline: Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
• Demand Programs: Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution.
• Channel Collaboration: Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
• Partner Marketing Plans: Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
• Sales Enablement: Act as the primary marketing resource for regional sales and sales engineering teams, ensuring alignment on objectives and strategies.
• Team Leadership: Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
• Measurement & Optimization: Continuously track and report on program performance, adjusting plans using data insights to optimize results.
• Budget Management: Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.