Responsibilities

• Franchise Owner Advisory & Enablement - Serve as the senior marketing resource for a portfolio of schools in your designated region, providing expert counsel on local marketing strategy, channel mix, and investment allocation.
• Consult Franchise Owners on how to plan and deploy their required local marketing investment for maximum impact across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
• Review, approve, and provide substantive feedback on annual local marketing plans submitted by Franchise Owners in your region.
• Track spend pacing and proactively identify schools that are underinvesting, misallocating funds, or at risk of non-compliance early enough to course-correct.
• Deliver ongoing education, coaching, and seasonal guidance through individual consultations, group sessions, and scalable resources such as playbooks and toolkits.
• Brand Compliance & Standards - Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Identify and escalate patterns of non-compliance or brand risk to leadership and cross-functional partners, handling exceptions with sound judgment and urgency.
• Champion brand consistency in local markets while respecting the need for localization and community relevance.
• Performance & Insights - Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.
• Use data to guide Franchise Owner conversations by connecting local marketing activity to inquiries, enrollment outcomes, and competitive positioning.

Requirements

• 10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments
• Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships
• Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics
• Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred
• Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority
• Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action
• Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization
• Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines
• Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred

Preferred

• MBA or advanced degree preferred
• Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred

Benefits

• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program