Responsibilities

• - Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
• - Own external communications and industry press relationships, positioning Nymbus credibly in the trade outlets our buyers read.
• - Build a named-account marketing motion tied directly to Sales' actual target list, not a persona-based segment.
• - Stand up customer and peer advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus.
• - Translate platform capability into a board-ready, risk-mitigated narrative in partnership with Product.
• - Build and maintain a marketing technology stack suited to a named-account, relationship-driven model.
• - Lead and develop the Events Manager, and ensure marketing operations and budget support the above priorities.
• - Lead and develop the Events Manager; ensure conferences, roundtables, and peer events are run as trust-building tools, not just logistics.
• - Improve marketing workflows and operating rhythms as the team grows.
• - AI-Driven Innovation: Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.

Requirements

• - 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required
• - Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them
• - Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale
• - Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane
• - Strong executive communication skills, comfortable drafting for a CEO or board-level audience
• - Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus
• - Cross-functional fluency working with Sales, Product, and Executive Leadership
• - Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus
• - Familiarity with AI/agentic tools for content and marketing production is a plus
• - Prior experience managing at least one direct report is a plus

Preferred

• - Familiarity with AI/agentic tools for content and marketing production is a plus
• - Prior experience managing at least one direct report is a plus
• - Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus
• - Cross-functional fluency working with Sales, Product, and Executive Leadership is a plus

Benefits

• - 100% Remote
• - 401(k) plan
• - Insurance - Health, Dental and Vision
• - Paid Time Off