Responsibilities

• Codify engagement-level problem-solving into reusable frameworks, templates, playbooks, and methodological standards that scale across the practice
• Craft end-to-end customer journeys, experience blueprints, and cross-channel orchestration strategies
• Define what behaviors trigger which responses, across which channels, architecting the signal logic that ensures the right message reaches the right person at the right time
• Solve cross-channel coordination problems that don’t fit neatly into a template, developing new approaches where existing playbooks fall short
• Partner with Paid Media, Creative, and Analytics teams on the hardest challenges where upstream/downstream handoffs break down
• Embed AI-powered capabilities into client strategies: predictive audience modeling, generative content frameworks, intelligent journey routing, next-best-action logic, and AI-assisted performance diagnostics
• Drive continuous innovation in how your work is developed and delivered by establishing prompt and workflow standards, and employing AI to increase speed, quality, and scalability
• Build, lead, and develop a team of 4–6 experience strategists, owning performance management, career development, and team growth
• Partner with department leadership on practice advancement, service offering development, and thought leadership
• Support account teams on pitches, proposals, business development and strategic account planning

Requirements

• 8+ years in digital strategy, experience design, CX strategy, or integrated marketing with progressive responsibility across multi-channel engagements
• 3+ years of direct people leadership, including performance management, coaching, and team development
• Track record solving complex, ambiguous strategy problems, not just implementing defined workstreams
• Strong B2B experience, including buying committees, sophisticated sales cycles, and account-based approaches
• Active, self-directed knowledge of AI tools applied to strategy and experience design
• Outstanding communication and presentation skills: equally comfortable building a deck for a CMO and walking a MarTech team through a signal architecture
• Strong understanding of CDPs, CRM (Salesforce, HubSpot), marketing automation, customer engagement platforms (Braze), and analytics tools
• Strong understanding of SEO/GEO tools, CRO platforms, and digital experience platforms (Optimizely, Adobe, Sitecore)
• Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience

Benefits

• We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.