Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)

Woonsocket, RI (Hybrid)

$83K/yr – $199K/yrSenior Level7+ years expFull time

Posted 8 hrs ago

Job Summary

Own the CMX annual events strategy and execution, shaping engagement with retailers, media partners, and cross-functional teams while directing post-event ROI and industry thought leadership.

  • Lead events calendar planning and alignment with GTM priorities
  • Coordinate partner relationships and cross-functional delivery for high-impact activations
  • Deliver post-event insights and enablement to optimize future programs

Job Description

Responsibilities

  • Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
  • Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
  • Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system
  • Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
  • Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
  • Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
  • Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
  • Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
  • Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
  • Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry

Requirements

  • 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
  • Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required

Preferred

  • Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
  • Unflappable: calm under pressure and a natural problem-solver
  • Resourceful: doesn't wait for someone else to give the answer; takes charge and feels ownership
  • Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
  • Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
  • An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
  • A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
  • Proficiency in Office Suite (Excel, PowerPoint)
  • e-retail, e-commerce, or experience in a retail media network is a plus
  • Up to 50% travel may be required
MPI San Diego Chapter (MPISD) logo

MPI San Diego Chapter (MPISD)

Give. Grow. Get.This organization of more than 250 professionals is your destination for education, networking, and business growth in this incredible destination city. Opportunities abound for you to give your expertise, to grow as a professional, and get in return all that you have given — and more.

Founded in 1979
San Diego, California, USA
12 employees

Salaries

Posted range

$83K/yr – $199K/yr

Taken straight from the job posting.

See all MPI San Diego Chapter (MPISD) salaries

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Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)

MPI San Diego Chapter (MPISD) · Woonsocket, RI · Hybrid