Senior Manager - Events and Field Marketing

San Francisco, CA (Hybrid)

$145K/yr – $165K/yrSenior Level6+ years expFull time

Posted 2 days ago

Job Summary

Own the event portfolio and budget, building the annual plan and turning recommendations into numbers; run conferences end-to-end, manage vendors and footprint; create smaller high-intent events and enable the sales team; grow association partnerships and own the pipeline targets; travel 30–40%.

  • End-to-end event execution and on-site presence
  • Partnership development with associations
  • Pipeline-focused event programs and playbooks

Job Description

Responsibilities

  • Own the event portfolio and its budget. You'll build the annual plan — which conferences and association meetings we attend, at what level of investment, and which ones we walk away from. You'll bring the recommendation and the numbers behind it, not a list of options.
  • Run conferences end to end. Booth presence, collateral, speaking and panel submissions, pre-booked meetings, and on-site execution. You'll be the person who makes sure nothing about our presence is left to chance.
  • Manage the vendors and the physical footprint. Booth, swag, print, shipping, and event-services vendors — sourcing, negotiating, managing quality and timelines, and keeping inventory ready for the next show.
  • Build our smaller, higher-intent events. Lunch and learns, association sessions, themed dinners, and regional gatherings.
  • Make our sales team effective at events. Playbooks, pre-event briefs, meeting targets, and follow-up expectations, built with our demand generation team — so the pipeline our AEs and BDRs build on-site gets followed up.
  • Build our association partnerships. You'll own the relationships with the state and national associations whose members we serve: sponsorship negotiations, speaking slots, co-hosted webinars and training, and placement in their member communications. The goal is to turn one-off sponsorships into standing partnerships that keep us in front of their members between conferences.
  • Own the number. You'll set targets for meetings booked and pipeline generated per event, report against them, and use the results to reshape next year's plan.
  • Expect to travel 30–40% of the time.

Requirements

  • Have 6+ years of marketing, B2B events, field marketing, or partnerships experience with a record of hitting goals you were accountable for.
  • Experience in govtech or public sector SaaS is preferred, though not required.
  • Have run events or partner programs where the goal was pipeline, not attendance — and you can talk about what you cut after it didn't work.
  • Pair a strong point of view with hands-on execution.
  • You have a clear view of where the channel should go, and you're just as happy bringing it to life: shipping the booth, writing the brief, running the follow-up yourself.
  • Know how to work with associations or channel partners.
  • You've negotiated sponsorship or partnership agreements and you understand that the relationship with the organizer is what makes the event pay off, not the booth location.
  • Are a strong writer and a strong project manager.
  • Like the travel.
  • Are interested in selling to the government — or already do. Public sector experience helps, but what matters more is genuine curiosity about the people doing this work.

Preferred

  • Experience in govtech or public sector SaaS is preferred, though not required.

Benefits

  • we also have a quarterly wellness reimbursement so that you can have flexibility in defining what “health” means to you.
  • Forerunner offers competitive compensation, health/vision/dental coverage, a 401k plan, and one expensed lunch per week.
FORERUNNER logo

FORERUNNER

Forerunner is a venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories. Since our inception in 2012, the consumer has been our North Star. We commit ourselves to having a constant pulse on what people are doing and why via ongoing research, and closely observe how world events shape the way we live.We’ve invested in category-defining companies such as Chime, Faire, OURA, Hims&Hers, The Farmer’s Dog, Glossier, Ritual, and more. With nearly $3 billion in assets under management and hundreds of investments to date, Forerunner is amongst the only women-led venture capital firms to achieve such milestones.

Founded in 2012
San Francisco, California, USA
20 employees (2 in marketing)

Salaries

Posted range

$145K/yr – $165K/yr

Taken straight from the job posting.

See all FORERUNNER salaries

Marketing Team

Marketing Team Size
2 (10% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
44.1K
Traffic Source Mix
Search
36.9%
Direct
52%
Referral
5.7%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~20

Recent News

FORERUNNER logo

Senior Manager - Events and Field Marketing

FORERUNNER · San Francisco, CA · Hybrid