Responsibilities

• Americas Field Marketing Strategy Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement.
• Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs.
• Develop and execute marketing plans that support Appfire and partner joint business plans.
• Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region.
• Regional Campaigns & Events Management: Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Alliance and partner enablement events).
• Build and Execute Joint webinars with partners.
• Support event execution from strategy and planning through post-event analysis and reporting.
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.
• Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI.
• Channel & Partner Marketing Drive inclusion in Appfire's demand generation campaigns.

Requirements

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
• Experience with owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation.
• Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
• Strong collaboration skills working closely with sales, channel and partner organizations.
• Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
• Demonstrated ability to drive pipeline and revenue impact through field marketing programs.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience measuring campaign performance and event ROI.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Experience with marketing automation and CRM platforms including Salesforce.

Preferred

• Experience within the Atlassian, SaaS, or enterprise software ecosystem.
• Familiarity with channel marketing and partner ecosystem models.
• Experience supporting multi-country or regional marketing programs across the Americas.
• Ability to thrive in a fast-paced, highly collaborative environment.

Benefits

• Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
• Unlimited PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
• Health insurance is 100% company-paid, with dental covered 50/50.
• 401(k) plan with a company-matching.
• Employees can take advantage of Flexible Spending Accounts (FSA), a monthly stipend to support their remote-work setup
• The role is fully remote for candidates based in the US or Canada.