Responsibilities

• Develop Atrium’s annual events strategy aligned to revenue, brand, and partner goals.
• Partner deeply with Sales, GTM leaders, and Marketing to align event strategy, support targeted outreach and follow-up, and integrate events into broader GTM and marketing plans.
• Build strong relationships with Salesforce, Snowflake, and ecosystem partners to source co-marketing opportunities, event sponsorships, speaker slots, and strategic collaborations.
• Identify high-impact events (industry conferences, partner events, regional field events) and evaluate ROI.
• Manage webinar production: scheduling, speaker coordination, promotional campaigns, platform setup, and live execution.
• Plan and execute events end-to-end, including logistics, budgets, vendor management, booth experience, collateral, swag, and staffing.
• Build integrated pre- and post-event/webinar campaigns across email, social, and web to drive attendance and engagement.
• Develop messaging, landing pages, attendee journeys, and lead capture strategies.
• Work with subject-matter experts to build compelling session content, demos, and speaking abstracts.
• Measure and report performance of events and webinars, including KPIs, insights, and ROI analysis.

Requirements

• 4+ years in event marketing, field marketing, or experiential marketing, including webinar execution
• 2+ years working within (or marketing to) the Salesforce or Snowflake ecosystems
• Proven track record delivering B2B events that drive pipeline and brand impact
• Strong project management, communication, and cross-functional collaboration skills.
• Comfortable managing budgets, timelines, vendors, and multiple concurrent programs.
• Experience with Salesforce, Pardot, and Zoom webinar platform preferred
• 25–35% travel required