Responsibilities

• Collaborates on development of enterprise media strategies and plans that span all areas of Walgreens business.
• Leads Annual planning for the media discipline, aligning to core segmentation strategies, channel mixes, flighting plans and financial investment approaches to maximize business impact.
• Leads channel investment and partnership strategy, driving major media investments like the Video Upfront as well as setting approaches across all channels (to be executed in partnership with Media Activation team)
• Supports campaign media team to apply enterprise strategies and best practices within each campaign, elevating and connecting the media work.
• Executes scenario planning and calendar/ plan changes (incremental investments, investment shifts, etc.) as well as ensures accurate tracking and reporting of planned media expenditures across the total plan.
• Oversees paid media efforts for all Upfront video plans
• Oversees implementation of data integration and processes to deliver Performance Analysis (i.e. Marketing Mix Modeling)
• Identifies external partnerships and leads the creation and management of frameworks and scorecards that enable acceleration, business value/impact, and future looking opportunities.
• Leads development of Diverse Investment strategy and Multicultural campaign planning process and ensures implementation across all campaigns across the Enterprise
• Develops and mentors direct-reports through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures direct reports are appropriately staffed with required competencies; fosters a diverse and inclusive workplace.

Requirements

• Bachelors Degree and at least 4 years of experience in media planning and strategy OR High School/GED and at least 7 years of experience in media planning and strategy
• Experience in all forms of Integrated media planning across traditional and digital mediums, driving optimized plans and business results.
• Experience with team leadership and project management (planning, organizing and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience creating and managing a budget to plan as well as deploying scenarios and business cases to make optimizations and updates.
• Experience working with Marketing Mix Modeling and or Multi touch attribution, via partners like Nielsen, Ipsos, etc.
• Experience collaborating with marketing, creative, measurement and other internal and external resources to develop strategies that meet goals within budget and established timelines.
• Experience problem solving complicated issues, demonstrating an entrepreneurial mindset, leading in ambiguous environments, influencing skillsets, learning agility and being cross functionally balanced.
• Experience interacting at the executive level
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and or cross functional team leadership.

Preferred

• At least 8 years of experience in omni channel media planning, inclusive of traditional and digital channels
• Experience working closely on paid media contribution projections and pacing
• Experience in Retail, Pharmacy and Agency Media experience
• Deep digital and omni experience is preferred