Responsibilities

• Develop strategic paid media recommendations, including targeting considerations, dataimplementation, tracking strategy, partner and placement selection, buying methodologies and optimizations
• Oversee paid media strategy and analysis for assigned clients
• Analyze campaign performance data, provide recommendations and implement optimizations
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings
• Responsible for overseeing budget pacing and tracking
• Support in the creation of new campaigns and media briefs
• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements
• Contribute to monthly performance reporting and presentations
• Serve as subject matter expert on current and emerging media platforms, trends and best
• Traveling approx once every other month

Requirements

• 3+ years of paid media experience (in-house or agency)
• Strong communication skills and a collaborative, positive attitude
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Hands-on experience planning, launching, optimizing, and scaling paid campaigns .
• A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine)
• Passion for turning data into meaningful insights for internal teams and clients
• Top-notch organizational skills and the ability to juggle multiple campaigns at once
• Travel and tourism experience is a plus, but not required

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.