Responsibilities

• Own the company's global enterprise social media strategy and editorial calendar.
• Create and publish engaging content across Facebook, Instagram, LinkedIn, X and emerging platforms.
• Monitor performance, identify trends and continually optimize content based on analytics.
• Develop campaigns that enhance reputation, attract talent and showcase innovation.
• Stay ahead of platform trends, AI tools and evolving best practices.
• Leverage the power of visual storytelling to communicate our mission as a global eye health company, bringing our products, science, people and purpose to life.
• Conceptualize, shoot and edit high-quality video for internal and external audiences.
• Produce executive videos, event recaps, product launch content, employee features and behind-the-scenes storytelling.
• Create graphics, short-form video, photography and multimedia content optimized for each platform.
• Develop creative concepts that bring complex scientific and business topics to life.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Digital Media, English, or related field required; Master’s degree preferred.
• 7+ years creating digital-first content for companies, media, agencies or news organizations.
• Exceptional writing, storytelling and editorial judgment.
• Professional experience shooting and editing video.
• Strong photography and visual storytelling skills.
• Deep understanding of social media platforms and audience behavior.
• Experience managing executive communications and thought leadership.
• Experience with AI-powered creative and editing tools.
• Ability to move seamlessly from strategy discussions to capturing content in the field.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Preferred

• Master's degree preferred.

Benefits

• short-term and/or long-term incentives.
• They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.