Responsibilities

• Manage the day-to-day marketing partnership with Commercial Sales and Client Success and Solutions, setting priorities for custom requests, presentations, client and sales collateral, and other priority needs while ensuring responsive, high-quality support
• Develop and apply a strong understanding of employer audiences, market trends, barriers, and decision drivers, to inform recommendations and collateral
• Identify recurring Commercial and Client Success needs and develop scalable programs, tools, and processes while providing differentiated support for high-priority opportunities
• Partner closely with Product Marketing to translate core positioning, value propositions, proof points, and go-to-market updates for employer audiences and key lifecycle moments
• Collaborate with Digital, Events, RFP, Brand and Communications, and other Enterprise Marketing functions to execute integrated plans for priority employer audiences
• Monitor KPIs, resource utilization, and performance data to identify opportunities to improve marketing effectiveness
• Manage, coach and, develop team members supporting Commercial Activation and Client Lifecycle Marketing, setting priorities, managing workload and maintain a high standard of service

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 7+ years of experience in B2B marketing, commercial marketing, lifecycle/customer marketing, sales enablement, or a related discipline; healthcare or employee benefits experience preferred
• 3+ years of experience leading Commercial Marketing teams
• Demonstrated experience developing marketing strategies for complex B2B buyer and client journeys
• Self-starter who can create scalable processes and operate effectively in a fast-paced environment
• Strong commercial acumen and experience partnering with Sales and Account Management functions
• Excellent communication, project management, and analytical skills with experience influencing senior cross-functional stakeholders
• Experience with CRM or sales enablement systems (Salesforce, Seismic) and project management tools

Benefits

• Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
• Menopause and midlife care
• Health, dental, vision and life insurance options for employees and family
• Free in-person, virtual and text-based mental health and wellness support
• Paid time off, including vacation, sick leave, personal days and summer flex time
• Company equity
• Bonus program
• 401(k) plan with company match
• Access to on-demand legal and financial advice
• Learning and development programs to help you grow professionally