Responsibilities

• Influencing and owning execution of the commerce and channel-performance strategy, translating enterprise goals into integrated plans across the digital store, paid media, email, SEO, site merchandising, marketplaces, promotions, and targeted retail and wholesale support.
• Leading the commercial performance of retained digital capabilities, including email, SEO, site merchandising, marketplaces, promotional execution, and related channel programs in partnership with Experience Optimization team.
• Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic quality, conversion, average order value, retention, and revenue while partnering with Experience Optimization on journey, platform, and capability improvements.
• Establishing a trusted view of media, channel, promotion, and digital-store performance.
• Partner with Data, Finance, and functional leaders to define measures, improve reporting, evaluate incrementally and return, diagnose performance changes, and convert findings into clear recommendations.
• Managing assigned media, agency, vendor, and channel budgets.
• Recommend allocation and reallocation based on expected return and business priorities, and maintain disciplined forecasting and financial visibility.
• Leading, coaching, and developing internal commerce and channel-performance employees while creating clear accountability across outsourced and in-house resources.
• Partnering closely with Brand Marketing, Experience Optimization, Strategy Activation, Customer Experience, Retail, Wholesale, Technology, Data, Finance, and other leaders to coordinate priorities, clarify decision rights, and move high-value work forward without duplicating ownership.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience
• 10+ years of progressively responsible experience in ecommerce, digital growth, performance media, channel management, commercial strategy, or related work
• Experience leading digital revenue growth and channel-performance programs across paid and owned channels
• Experience managing external agencies or specialist partners, including strategy, performance expectations, operating cadence, and commercial accountability
• Experience managing significant media, agency, vendor, or channel budgets and making data-informed investment recommendations
• Experience leading or integrating capabilities such as paid media, email, SEO, site merchandising, marketplaces, promotions, or ecommerce trading
• Experience building performance reporting, evaluating return, and translating analysis into commercial decisions
• Experience managing and developing employees in a cross-functional, matrixed environment