Responsibilities

• Website & Digital Storefront
• Own and execute the strategy and maintenance of the ECHELON Shopify storefront, including merchandising, site roadmap, conversion rate optimization, & launch execution.
• Manage our web development agency, setting priorities, reviewing work, & holding delivery to schedule.
• Ensure that all aspects of our website and digital storefronts meet brand standards as defined by the Director of Marketing & the creative team across every launch & campaign.
• Amazon & Marketplace
• Own Amazon strategy & performance in Seller Central, including listings, A+ content, Vine, review velocity, & on-platform advertising.
• Manage our Amazon partner day-to-day & report on key KPIs.
• Lead the transition away from our agency partner into a fully ECHELON-executed operation, including documented prior performance, hiring and supervising additional staff members, and integrating Echelon's Amazon strategy into the company's overarching strategy
• Evaluate additional marketplace opportunities & make strategic recommendations.
• TikTok Shop

Requirements

• 6+ years of experience in DTC e-commerce
• Demonstrated people leadership experience, including hiring, managing, & developing direct reports
• Proven agency management experience, including scoping work, enforcing contractual standards and obligations, & transitioning work in-house
• Shopify experience, including configuration, merchandising, & theme & app management
• Knowledge of Amazon Seller Central, including listings, A+ content, & advertising
• Klaviyo experience across flows, segmentation, & deliverability
• Familiarity with selling on TikTok shop
• Experience with subscription or repeat-purchase products & the platforms Recharge or Skio
• Strong analytical skills
• Experience in a high-growth startup environment

Preferred

• Background in retail or wholesale alongside DTC
• Familiarity with fitness, wellness, & the military/veteran communities
• Sense of humor