Responsibilities

• Develop and execute marketing strategies across multiple company brands.
• Create annual, quarterly, and monthly marketing priorities and promotional calendars.
• Maintain consistent brand positioning, messaging, and visual identity.
• Develop marketing strategies for new products, categories, and brand launches.
• Identify opportunities to increase brand awareness, customer acquisition, engagement, and sales.
• Work directly with company leadership on marketing and growth initiatives.
• Bring new ideas to the table rather than simply waiting for projects to be assigned.
• Manage and improve company e-commerce websites.
• Coordinate website development, updates, merchandising, and new functionality.
• Improve website navigation, product presentation, conversion, and overall customer experience.

Requirements

• Highly organized and capable of managing many projects simultaneously.
• Strategic but willing to personally execute.
• Creative and excited about developing new ideas.
• Comfortable working in an entrepreneurial, fast-moving environment.
• Experienced with e-commerce and digital marketing.
• Knowledgeable about Amazon Seller Central and Amazon advertising.
• Experienced with website management and e-commerce platforms.
• Knowledgeable about SEO and digital customer acquisition.
• Experienced with email marketing.
• Comfortable managing social media and content strategy.

Preferred

• 5+ years of marketing and/or e-commerce experience.
• Experience managing an e-commerce business or consumer product brand.
• Experience with Amazon Seller Central.
• Experience managing Shopify or similar e-commerce platforms.
• Experience with Google Analytics and digital marketing reporting.
• Experience with SEO, email marketing, paid digital advertising, and social media.
• Experience launching new products or brands.
• Experience managing designers, developers, agencies, or other marketing resources.
• Strong written and verbal communication skills.
• Consumer products, retail, pet products, fishing/outdoor products, fashion/accessories, or similar product-based experience is a plus.

Benefits

• Flexible schedule
• Paid time off