Responsibilities

• Own Event Strategy and ROI: Design HAI’s annual event strategy across all segments. Select events, allocate budget, set pipeline targets, and measure ROI for every conference and hosted event.
• Drive Pipeline from Events: Own pre-event ABM outreach, at-event meeting scheduling, and post-event follow-up campaigns. Every event should generate a measurable pipeline contribution.
• Manage Event Execution: Own logistics, booth design, speaker preparation, collateral production, staffing plans, and on-site coordination for all conferences and hosted events.
• Build the Hosted Event Program: Design and launch HAI-hosted events: executive dinners, clinical roundtables, customer advisory boards, regional roadshows, and virtual events.
• Partner with Segment PMMs: Work with each PMM to ensure event messaging, materials, and meeting targets are aligned with segment-specific go-to-market strategies.
• Coordinate with Sales: Work directly with sales leaders across Provider, Payor, Life Sciences, and Government to align event strategy with active deal priorities and target account lists.
• Own Speaker and Content Strategy: Coordinate with the content team to develop keynote narratives, panel talking points, session abstracts, and supporting collateral for all events.
• Manage Event Budget: Own the event marketing budget, track spending against pipeline ROI, and optimize allocation based on performance data.
• Build Scalable Event Operations: Create playbooks, templates, and processes that enable the team to scale from 10 events/year to 30+ without proportional headcount growth. Use AI augmentation to automate logistics, outreach, and reporting.

Requirements

• Must Have: 6-10+ years in B2B event marketing, with at least 3 years focused on healthcare industry events.
• Has personally owned an event strategy that generated $25M+ in pipeline annually. Can demonstrate event-to-pipeline attribution with real numbers.
• Deep familiarity with the healthcare conference landscape: HIMSS, HLTH, ViVE, Becker’s, AHIP, DIA, JP Morgan Healthcare. You know the cadence, the audience, and the ROI profile of each.
• Experience building hosted event programs: executive dinners, roundtables, customer advisory boards, and roadshows.
• Strong project management skills. Can manage 15+ events simultaneously across different segments and geographies.
• Expert-level fluency with AI tools for marketing workflows. Must demonstrate experience with AI-augmented event operations: automated outreach, meeting scheduling, and post-event reporting.
• Metrics-obsessed. Speaks fluently about event ROI, pipeline attribution, cost-per-meeting, and attendee-to-opportunity conversion.
• Experience at a company during a growth phase where events were a significant pipeline driver.
• A bachelor’s degree plus an MBA or advanced degree is required.

Preferred

• Experience with AI/ML products in healthcare.
• Background at a Series A-D health tech or enterprise SaaS company that scaled its event program during rapid growth.
• Familiarity with event technology platforms (Splash, Bizzabo, Goldcast, or similar).
• Experience managing event budgets of $1M+ annually.