• This role is eligible to be performed remotely, however, if you reside within 60 miles of Lands’ End’s office in Dodgeville, WI or New York City, you will be expected to collaborate onsite in a hybrid fashion for up to 12 days per month.

The Senior Manager of Digital Merchandising & PDP Operations leads the strategy and execution of the end-to-end online shopping journey, overseeing both site experience and product detail page set-up (PDP). This role blends creative storytelling with operational excellence, elevating visual merchandising, optimizing PDP content and workflows, and enhancing site functionality to deliver best-in-class product experiences.

With a focus on driving innovation, speed to market, and commercial impact, this leader shapes how customers discover, engage with, and purchase products across the site. They translate customer intent and business priorities into clear, compelling onsite experiences that drive conversion and engagement.

This role requires both strategic leadership and hands-on execution within Shopify Plus, leveraging platform capabilities to enhance customer experience and deliver measurable business results.

Responsibilities

• Elevate Digital Experience: Develop and execute a site strategy that delivers a seamless, engaging customer journey across navigation, search, and visual merchandising. Optimize site architecture and collection strategy to improve product discovery and conversion
• Lead Product Page Excellence: Oversee PDP production and optimization, including product setup, digital assets, and fit guidance—ensuring accuracy, scalability, and speed to market. Own product data structure (tagging, collections, metafields) to enable effective merchandising and filtering
• Drive Storytelling & Merchandising: Partner with merchandising and creative teams to deliver compelling, conversion-focused site experiences aligned with seasonal trends and business priorities. Bring strategies to life through curated collections, landing pages, and promotional execution
• Own Site Performance: Analyze customer behavior and key KPIs to identify opportunities and drive improvements across engagement, add-to-cart, and conversion
• Foster Cross-Functional Partnerships: Collaborate with Creative, Merchandising, Marketing, IT, UX, and Product Management teams to ensure cohesive execution of digital strategies
• Ensure Operational Excellence: Establish efficient processes for product page builds and digital merchandising workflows. Lead change management, implement training programs, and drive process improvements to increase efficiency and quality. Help internal teams understand how they impact the process. Own governance of Shopify workflows, including product launches, promotions, and site updates, ensuring accuracy, speed, and scalability.
• Lead & Develop Talent: Manage, mentor, and grow a high-performing team across site merchandising and product page builds, fostering collaboration, innovation, and accountability.
• Stay Ahead of Trends: Monitor industry innovations and implement cutting-edge solutions that enhance site experience, PDP quality, and overall eCommerce performance.

Qualifications

• Proven ability to leverage Shopify Plus to drive measurable improvements in conversion, revenue, or operational efficiency
• Deep, hands-on experience with Shopify Plus, including product catalog management, collections, tagging, metafields, and onsite merchandising
• Strong understanding of Shopify architecture, including themes, navigation, and app integrations
• Experience partnering with developers to deliver site enhancements, optimize performance, and launch new features
• Experience leading and developing teams across both creative and operational functions
• Strong analytical skills with expertise in data-driven decision-making; proficiency in Adobe Analytics
• Strong organizational and project management skills with the ability to thrive in a fast-paced, cross-functional environment
• Strong sense of brand and product storytelling, with the ability to balance creativity and operational excellence

Education & Experience Requirements

• Minimum of 7 years of experience in Digital Merchandising, eCommerce, or related fields.
• Bachelor’s degree or equivalent experience required.