Responsibilities

• Strategic Campaign Leadership & Product Flow
• Unified Campaign Vision: Serve as the authoritative voice for site experience during campaign planning. Partner with Creative Marketing to ensure brand campaigns are translated effectively to the digital storefront, taking Paid, Retention, and Social partners on a clear, confident journey
• Monthly Product Flow Planning: Lead the planning of monthly product flows, driving the team to upload products and assets much further in advance to ensure a proactive, "clean" site transition and reduce last-minute "fire drills."
• Launch Day "Command Center": Lead the end-to-end execution of launch days. Coordinate the exact moment products go live alongside marketing pushes, ensuring 100% alignment across all digital touchpoints
• UX/UI Collaboration: Maintain a continuous feedback loop with the UX/UI team to optimize site components, ensuring that new features or layout changes enhance both the aesthetic "taste level" and the commercial conversion of the site
• Visualization via Figma: Leverage Figma to prototype new site experiences and merchandising layouts. Use these mockups to bridge the gap between Creative vision and UI constraints, aligning stakeholders before engineering execution
• Commercial Site Trading & Data Storytelling
• Active Site Trading: Maintain a relentless "trading" mentality. Proactively read out business performance week-to-week, leveraging BI tools and Yotpo insights to identify opportunities for maximizing AUV, AOV, CVR, RPV, and cash sales
• Analytics Partnership: Maintain close connectivity with the Analytics team to evolve our reporting. Engage the Analytics team in our strategic roadmap so they can help tell the story of site performance through actionable metrics
• Customer Insight Integration: Partner with the Consumer Experience (CE) Lead to digest product feedback and Yotpo reviews, using findings to influence site tagging, filtering logic, and "Shop the Look" modules

Requirements

• Experience: 7+ years in site merchandising (D2C/Apparel/Home décor preferred) with 3-5+ years of direct people management experience
• Visualization Skills: Well-versed in Figma for prototyping and site experience planning
• Platform Mastery: Deep, hands-on experience in Shopify, Constructor, Yotpo, and BI tools (Sigma/Looker/GA4)
• Project Management & Tooling Architecture: Expert-level proficiency in managing complex, cross-functional workflows. You must demonstrate "power-user" depth in Jira/Confluence, Asana, and Airtable
• Analytical Mindset: You are acutely aware of the relationship between AOV, CVR, traffic, and revenue
• International POV: Proven experience building digital strategies across multiple countries (specifically NA to AU/EU synchronization)
• Cross-Functional Synergy: Proven ability to work alongside UX/UI designers and Creative directors to maintain the highest visual standards without compromising on site performance or technical feasibility
• Strategic Communication & Elevated POV: An expert communicator with a rare taste level and a discerning eye for brand elevation. You possess a unique ability to weave data and commercial objectives into sophisticated briefs and on-site experiences that inspire creative teams and align leadership. You lead with a refined, confident POV, ensuring every user journey is culturally relevant, brand-consistent, and aesthetically superior
• Executive Presence: Exceptional communication skills and the ability to argue for strategy based on data in front of Executive leadership
• Strategic Intuition: A unique blend of technical "horsepower" and business "gut"—you know when the data is telling a story and when it needs deeper interrogation

Preferred

• Growth Mindset: A proactive problem solver who is obsessed with the technical details of site "perfection"
• Visual POV: Experience attending shoots and collaborating with studio teams to produce high-performing imagery