Senior Manager - Digital Media Analytics (1282)

Berkeley Heights, NJ (On-site)

$120K/yr – $164K/yrSenior Level8+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end analytics for pharma digital campaigns, turning multi-source data into actionable insights and optimization plans.

Collect and process data across social, search, display, email, and web analytics
Produce performance overviews and KPI tracking for stakeholders
Collaborate on testing strategies and campaign optimization

Job Description

Responsibilities

Collect, process, and analyze data from multiple digital platforms including social media, search, display, email, and website analytics
Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
Maintain and improve tracking systems to ensure accurate data collection and reporting
Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics

Requirements

Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
8+ years of experience in digital marketing analytics or related role
Pharma and/or Life Sciences experience is a plus
Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager) and third-party services (Crossix, AIMXR)
Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
Experience with spreadsheet applications and data manipulation
Excellent analytical and problem-solving skills
Strong communication skills with ability to translate complex data into clear insights and recommendations
Attention to detail and commitment to data accuracy

Preferred

Experience with tag management systems
Understanding of statistical concepts and A/B testing methodologies
Familiarity with marketing automation platforms
Digital marketing certifications (Google Analytics, Google Ads, Meta Blueprint)
Knowledge of SQL, Python, or R for data manipulation and analysis

Benefits

Competitive salary and benefits package
Professional development opportunities
Collaborative work environment
Opportunity to make a significant impact on business growth through data-driven insights

Axtria - Ingenious Insights

3.4 Glassdoor

Axtria is a global provider of award-winning cloud software and data analytics to the Life Sciences industry. Axtria’s solutions are used to digitally transform the entire product commercialization process, driving sales growth, and improving healthcare outcomes for patients. Our focus is on delivering solutions that help customers complete the journey from Data-to-Insights-to-Action and get superior returns from their sales and marketing investments. With a footprint in more than 75 countries, Axtria is proud to be a certified Great Place To Work(C). To learn more, visit https:/www.axtria.com/

Founded in 2010

Berkeley Heights, New Jersey, USA

3.7K employees

www.axtria.com

52% recommend to a friend

72% CEO approval