Responsibilities

• Collect, process, and analyze data from multiple digital platforms including social media, search, display, email, and website analytics
• Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
• Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
• Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
• Maintain and improve tracking systems to ensure accurate data collection and reporting
• Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics

Requirements

• - Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
• - 8+ years of experience in digital marketing analytics or related role
• - Pharma and/or Life Sciences experience is a plus
• - Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager) and third-party services (Crossix, AIMXR)
• - Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
• - Experience with spreadsheet applications and data manipulation
• - Excellent analytical and problem-solving skills
• - Strong communication skills with ability to translate complex data into clear insights and recommendations
• - Attention to detail and commitment to data accuracy

Preferred

• - Experience with tag management systems
• - Understanding of statistical concepts and A/B testing methodologies
• - Familiarity with marketing automation platforms
• - Digital marketing certifications (Google Analytics, Google Ads, Meta Blueprint)
• - Knowledge of SQL, Python, or R for data manipulation and analysis

Benefits

• - Competitive salary and benefits package
• - Professional development opportunities
• - Collaborative work environment
• - Opportunity to make a significant impact on business growth through data-driven insights