Responsibilities

• Designs and implements the digital marketing strategies and plans to continually optimize and enhance the brand’s promotional programs.
• Defines strategies and tactics by digital marketing channel including paid social, paid, search marketing, affiliates, influencers, and CTV/video platforms.
• Maintains a thorough understanding of current and emerging trends in digital marketing, technology, and ecommerce.
• Responsible for top and bottom-line growth of paid programs to achieve sales, ROI, and total contribution goals.
• Partners with marketing & merchant disciplines on key sales and brand priorities to ensure cross departmental coordination develop; then implement and monitor new campaigns.
• Directs digital marketing campaigns across the multiple platforms including the website, search engines and media publishers to ensure acquisition and conversion goals are met.
• Works with the creative partners to establish tone and messaging that communicates the desired message.
• Drives testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements to achieve maximum ROI in each channel.
• Builds and manages digital marketing budget and overall performance to ROAS/ATS targets.
• Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

Requirements

• Bachelor’s degree in Marketing or related field required; MBA preferred
• 7 + years progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and strong understanding of digital marketing; to include
• 5+ years’ experience leading, coaching and developing teams
• Solid understanding of retail, ecommerce, and brand management
• Experience building a category and/or brand preferred
• Proactive, energetic, self-starter looking to have a significant impact on business success
• Proven track record of marketing growth success
• Strong presentation skills and editing capabilities