Responsibilities

• Organic Pipeline Growth: Drive organic pipeline growth across 2–3 portfolio companies at a time — owning SEO and GEO strategy, execution, and performance from audit through hands-on optimization.
• GEO Strategy & Roadmapping: Build and maintain GEO roadmaps that increase brand visibility and citation rates in AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews), including developing repeatable frameworks for measuring what drives AI inclusion.
• Cross-Functional Partnership: Partner with portfolio company leaders across demand generation, content, product, and sales to align organic strategy with broader GTM priorities.
• Performance Measurement & Attribution: Establish KPIs, dashboards, and AI-assisted attribution frameworks for SEO/GEO that connect organic activity to pipeline and revenue. Translate data into clear recommendations for executive audiences and surface insights that help teams double down on what's working.
• Scalable Playbook Development: Codify successful programs into scalable playbooks that can be deployed across the Turn/River portfolio.
• AI-Powered Workflow Design: Identify high-value automation opportunities within organic acquisition workflows. Decompose manual processes into agent-ready components — skills, tools, evaluation frameworks, and feedback loops — to accelerate execution.
• Frontier AI Adoption: Stay current with the rapidly evolving AI landscape — new models, agent frameworks, and tooling — and rapidly prototype emerging organic acquisition approaches, including LLM-powered funnels and AI-assisted content strategies, to keep Turn/River's marketing function at the cutting edge.

Requirements

• 5-8 years of experience in B2B digital marketing, with deep expertise in SEO/GEO.
• Proven ability to scale inbound channels that drive measurable pipeline and revenue.
• Strong familiarity with GEO monitoring platforms (e.g., Profound, DemandSphere, etc.).
• Data-driven mindset; adept at using analytics to test, learn, and optimize.
• Experience collaborating cross-functionally with content, product, and sales teams.
• Comfortable managing agency or vendor relationships to maximize performance.
• Strong communicator who can synthesize complex results for executive audiences.
• Curious, experimental operator who continuously tests new approaches and technologies.

Benefits

• An opportunity to make an impact across multiple high-growth tech firms
• Competitive salary and discretionary bonus
• Medical, dental, and vision insurance covered 100% for employee & dependents
• Flexible vacation policy
• 401K matching
• Paid parental leave
• Commuter benefits
• Health and Wellness benefits
• Household Services benefits
• Home Office benefits