Responsibilities

• The Senior Manager of Digital Marketing Platforms leads the strategy, architecture, and execution of the organization’s marketing technology ecosystem, with primary ownership of Salesforce, Salesforce Marketing Cloud, and their integration with the Data Lake and CDP.
• This role partners closely with IT to deliver strategic marketing initiatives that align to business objectives and drive measurable impact.
• The Manager ensures data accuracy, system integrity, and scalable platforms across all channels supporting donor retention, lifecycle planning, and digital engagement.
• They manage the scope, requirements, and implementation of new marketing technology solutions while maintaining and evolving the existing MarTech stack.
• As a hybrid leader, the Manager oversees a small technical team, owns the CDP and marketing automation roadmap, and serves as a strategic technical liaison across Marketing, IT, Analytics, and Growth.
• Lead the evolution and optimization of the donor lifecycle strategy using insights from Salesforce, SFMC, CDP and Data Lake integration.
• Assist in next-generation architecture development for CRM, CDP, and automation systems with an emphasis on Salesforce ecosystem advancement.
• Identify emerging MarTech and Salesforce capabilities that improve engagement, personalization, and automation scalability.
• Architect a robust, future-proof marketing automation framework integrated tightly with Salesforce and Fabric data assets.
• Manage and mentor Marketing Automation Specialists who work hands-on within Salesforce Marketing Cloud.

Requirements

• Minimum of 7-10 years of experience in CRM-related roles.
• 2-3 years of experience in Management
• Experience overseeing Martech Technology Platforms, Salesforce, Salesforce Marketing Cloud, Consumer Data Management Platform and other integrated systems is essential (working with third-party solutions and across digital channels)
• Knowledge | Skills | Abilities: Key Systems: Salesforce, Salesforce Marketing Cloud (SFMC), Data Lake integration, CDP, DAM, CRM Integrations, and other Marketing Automation systems
• Knowledge | Skills | Abilities: Analytical Skills: Advanced data management, execution, and conclusion analysis.
• Knowledge | Skills | Abilities: Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Knowledge | Skills | Abilities: Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
• Knowledge | Skills | Abilities: Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
• Knowledge | Skills | Abilities: Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Knowledge | Skills | Abilities: Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones.

Preferred

• Advanced degrees or certifications in relevant areas
• professional experience in the pharmaceutical industry
• experience in engaging and managing third-party providers
• Certification in Salesforce, Salesforce Marketing Cloud, CDP systems